Taking On An Existing PPC Campaign – Things To Be Aware Of
Working in a search marketing firm throws up lots of interesting challenges. One of them is taking over an existing Pay Per Click campaign from another agency as the client is very unhappy with her...
View ArticleWebsite Optimizer – Great Tool For Tracking CRO
If you have a Google Adwords account, you have access to the Website Optimizer tool that is a very nifty application to get a great idea of the Conversion Rate Optimization (CRO). PPC campaigns...
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